BERGHAUS

Creating bespoke assets to hero the new Eco Fleece from Berghaus

OVERVIEW

Crafting bespoke photography and video assets highlighting the unique features and positive environmental impact of Berghaus's latest innovation, the New Eco Fleece Jacket 

ART DIRECTION * PHOTOGRAPHY * VIDEOGRAPHY * LOCATION SCOUTING *

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Embarking on the exciting mission of promoting our client's latest innovation, the New Eco Fleece Jacket, our team embraced the challenge of raising awareness through a digital campaign that not only captured attention but also sparked meaningful eco-conscious conversations. We understood that success relied on our ability to infuse imagination and light-heartedness into every facet of our campaign, ensuring that it resonated with the audience on a personal level.

To bring the New Eco Fleece Jacket into the limelight, our creative visionaries meticulously crafted bespoke photography and video assets which became the cornerstone of our campaign, painting a vivid picture of the jacket's unique features and its positive impact on the environment. The essence of sustainability was intricately woven into every frame, allowing the audience to visualize the eco-friendly ethos embedded in the fabric of the product.

The campaign was not merely about selling a product; it was about fostering a connection with our audience and instigating a collective shift towards mindful consumerism and a more conscientious lifestyle. By seamlessly integrating our visuals into diverse digital realms, we ensured that the campaign had a lasting impact, imprinting the importance of eco-conscious choices in the minds of consumers.