FOOT LOCKER ATHLETE VISIT
Delivering gamified recruitment through mobile
Delivering gamified recruitment through mobile
Jordan Brand asked us to come up with a fun and innovative way to get local Paris kids to signup for a chance to meet superstar Luka Doncic. We created a simple but fun mobile game and leaderboard for a creative way to engage and recruit participants.
Given the exciting prospect of Luka Doncic's visit to Paris, Jordan Brand commissioned us to devise a captivating digital recruitment activation aimed at encouraging local Parisian kids to participate for a chance to meet the NBA superstar. Our innovative solution involved the creation of a fun and engaging mobile game specifically tailored for this purpose. The bespoke game allowed participants to immerse themselves in an online free throw shootout, complete with a dynamic leaderboard and an intuitive sign-up mechanism. By seamlessly blending entertainment with the recruitment drive, we not only captured the attention of the target audience but also provided an interactive and memorable experience. This unique approach not only reinforced the connection between Jordan Brand and the local community but also showcased the brand's commitment to fostering engagement through creative and enjoyable digital initiatives.
