HEYDUDE! Asset Creation
Delivering assets that introduce a brand to a new market, with an eye on styling and speaking to the local consumer
Delivering assets that introduce a brand to a new market, with an eye on styling and speaking to the local consumer
For the uninitiated, HEYDUDE is a footwear brand founded in 2008 in Italy and recently purchased by Crocs back in 2022. Much like their big sister, the shoe sits in a super comfy and anti-fashion, “so ugly they’re cool” niche and found traction (pun intended) amongst looking for comfort and wanting to make a style statement.
Popular amongst the suburban crowd, the brand has gone from strength to strength through clever collaborations and savvy utilisation of their social channels.
Having found their footing (apologies, we can’t help ourselves) in the States, the brand is now looking to make waves in the European market.
Having secured shelf space at major retailers like Foot Locker, Schuh, and Zalando amongst others, the brand recently reached out to us to create assets for another major account; Deichmann group.
The brand required both photographs and videos suitable for ecom platforms and social media channels that resonated with the local audience. Emphasizing the ways to wear the footwear stylishly and effectively conveying comfort were crucial. The styling, casting, and art direction had to authentically reflect the preferences of consumers in the EMEA region, rather than feeling like they were imported from North America.
