In collaboration with Nike and House of Hoops, our design agency was entrusted with creating a a series of assets to celebrate the launch of their new store in Birmingham. Our goal was to infuse the essence of the local community into the brand's identity through a series of localized assets that would be featured prominently in-store.
Teaming up with Nike and FL for their House of Hoops joint venture, we assumed the responsibility of crafting a collection of assets to commemorate the grand opening of their new store in Birmingham. With a keen understanding of the significance of community integration, our primary objective was to imbue the brand's identity with the vibrant essence of the local community. Through an array of meticulously curated localized assets, we aimed to establish a profound connection between the brand and its new Birmingham home.
Each asset was thoughtfully designed to resonate with the cultural fabric of the locale, ensuring that it would seamlessly blend into the store's ambiance while resonating with the local basketball community that it served. These localized elements not only celebrated the store's launch but also fostered a sense of hyperlocal connection, making the brand an integral part of the Birmingham community.