JORDAN ILLUSTRATED INFLUENCERS
Engineering hyper-locally connected Jordan Brand avatars who would usher in a range of Jordan retro footwear releases.
Engineering hyper-locally connected Jordan Brand avatars who would usher in a range of Jordan retro footwear releases.
In the early days of the 2019 Pandemic, Nike (and many brands) couldn’t do photoshoots due to lockdown restrictions and other protocols. Backed by research and consumer insights, we engineered illustrated assets and “influencers, which were leveraged on partner websites and social channels to hero a series of product drops.
Researching local influencers, styling trends, and illustrative styles that would speak to the target consumers, a series of “illustrated influencers” were engineered and paired with real life local counterparts to hero a calendar of Air Jordan footwear drops. New characters were added throughout the calendar for a sustained storytelling approach, with the content living on Foot Locker EU social channels and dot com.
