JORDAN JUMPMAN TWO-TREY
Delivering a strategically orientated creative directive and bespoke assets to support a new product category launch
Delivering a strategically orientated creative directive and bespoke assets to support a new product category launch
Tasked with orchestrating a compelling campaign to bolster the launch of a new product category, we eagerly took on the challenge of supporting the introduction of the Jumpman Two Trey, a key addition to the remix product line by Jordan Brand. Our mission involved crafting a bespoke campaign that not only showcased the unique features of the Jumpman Two Trey but also strategically positioned it within the broader product lineup. We meticulously designed bespoke lock-ups, devised a distinctive graphical design language, and created a suite of assets that collectively formed a comprehensive and cohesive creative directive. This directive was meticulously tailored for execution across the expansive EMEA market, ensuring that the campaign resonated effectively with diverse audiences. By seamlessly integrating strategic design elements, our campaign not only celebrated the Jumpman Two Trey but also elevated its presence within the landscape of Jordan Brand's product offerings in the EMEA region.
Photography & AV delivered in partnership with our friends at Youthclub.
