TIMBERLAND

Full multichannel marketing campaign delivery for Timberland in Foot Locker EMEA

ART DIRECTION * PHOTOGRAPHY * VIDEOGRAPHY * LOCATION SCOUTING *

OVERVIEW

Timberland approached us to help deliver a full end-to-end campaign for Foot Locker, aimed at both target consumer groups and covering bespoke photo and video assets, brand authenticators, and elevated retail execution.

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Embarking on an elevated partnership with Foot Locker, Timberland entrusted us with the comprehensive management and delivery of a full-fledged campaign to signify their heightened commitment.

Responding to Timberland's call, we went beyond mere execution, delving into strategic and efficient use of their marketing budget to cover the creation of bespoke assets and the identification of authentic brand aligned talent. These elements were seamlessly woven together to form a robust and authentic narrative that resonated with the brand's ethos while keeping in mind the Foot Locker consumer.

The campaign extended its reach across diverse channels, spanning the online sphere, social media platforms, and the physical retail landscape. By meticulously orchestrating this omnichannel approach, we ensured that the campaign resonated cohesively throughout the EMEA market, engaging audiences through a synchronized and impactful brand experience. Our commitment to delivering a comprehensive and authentic campaign reflected not only the essence of Timberland's partnership with Foot Locker but also our dedication to elevating brand visibility and engagement across multiple touchpoints.

Photography, AV, and retail execution delivered in partnership with our friends at Youthclub and our sister agency Office Twelve

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